Reference Number
NZ-A-37
Denomination
$5
Roche Aurorix
ADCB
14,000
Roche used this card as a direct marketing promotion
of its anti-depressant medication, Aurorix. This was a prescription
drug, so the cards were made available to practising GP's,
in two
different folders. There were 2,000 of the cards made available to the
public, but these did not have the folders.
This card was also included in the
Collector Pack
AdCards Volume Five NZ-CP-25
and was overprinted on the reverse with
Collectors Issue 1994, and had the same overprint for the card in the
International Pack.
7,000 of these cards were distributed by Roche as part
of their promotion to Doctors in two different folders, the first is
illustrated below.
The second folder played a tune when
opened.
