The Action! label was founded in 1966 in Christchurch by Paul Marks. It was created to record local group Chants R&B and also Invercargill group the Victors. Another six overseas artists were also released on the label during 1966.



AC.1001             Mar 1966

Chants R&B

A: I've Been Loving Her Too Long (To Stop Now)
B: I Want Her



AC.1002             Jun 1966


A: Your Summer Dream
B: Why Do Fools Fall In Love



AC.1012             Dec 1966

Chants R&B

A: I'm Your Witchdoctor
B: Neighbour Neighbour





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